Message From The President

Dear Washington State Chapter Members,

Thank you for supporting the American Society of Interior Designers (ASID) and your local Washington State Chapter.

As we begin our new fiscal year, our Chapter faces a rebuilding and renewing season. A season of new life, strength and reshaping.  This process will call upon all of us as a chapter, as members; Professionals, Allied, Educators, Associates, Industry Partners and Students.The chapter’s board consists of members, like yourself, who volunteer to represent the chapter, and we want your voice to be heard. 

We will be listening this year for your requests, such as events and interests through surveys, online communities and social media. Please take the time to visit the chapter’s newly revised website and media.

We have a series of events lined up for the year, so please take advantage of these opportunities to mingle with your colleagues and Industry Partners and engage. Engaging in a variety of educational and social functions, allows you to quickly build relationships with your peers in related industries.

We rely on your participation in our committees, so please explore the various openings available on the WA State Chapter Leaders and Volunteers Website and sign up to be part of our team.

I believe the following ASID Strategic Pillars 2017-2020 will help strengthen and give our chapter new life:

Design Impacts Life

Our chapter’s goal is to build consensus around a normalized vision of interior design to demonstrate the impact on the human experience. There is a movement of design from craft to problem solving discipline, which creates a tension between the visual impact of design and the rapidly changing industry/profession calling for a collective articulation and adoption by Practioners and Clients. As interior designers, we are creative and technical problem solvers who work with their clients who develop design solutions that are safe, functional and attractive. Combining aesthetic vision with practical skills and knowledge, interior designers impact the human experience, and transform lives. Health and WellBeing is decreasing, we are spending 90 percent of our time indoors, and 70% of that time is spent sitting. As interior designers, we can help create healthier, more productive spaces for our clients. Offering our chapter Health and Wellness CEU’s and events and other similar programs will help us, as interior designers, impact the human experience.

Living the Brand

Our chapter’s goal is to ensure our brand is credible and delivers recognizable benefits and value to our clients and stakeholders. Inconsistent experiences with the value and culture of ASID brand is further exuberated by a cluttered field of competing brands. Through our consistent external and internal brand experiences with our chapter events, communication, products & services, CEU’s and leadership we can ensure our brand is credible and delivers the value of ASID to all parties involved.


Our chapter’s goal is to deliver consistent, timely and engaging messaging that leverages multiple media and channels of communication. Clear communication and transparency is vital to the success of any organization, and our chapter will be striving to find ways to improve our communications. We recognize there is a competition for our member’s mindshare in todays cluttered environment and the lack of an integrated national-chapter communications strategy challenges ASID’s and our chapter’s ability to communicate efficiently. Redesigning the website and media for a more unified look and feel along with surveying the chapter will help us to achieve this goal.

Diversity & Inclusion

Our chapter’s goal is to lead the diversity and inclusion efforts within the interior design professional and with our customers and stakeholders: In an ever growing diverse world, perhaps as a chapter we can set a new standard by embracing new ideas and new ways of thinking. ASID has just launched a new program, Ones to Watch, 2017- Awarding and Accelerating Diversity and Leadership. It will aim to create new opportunities for rising leaders and to ensure diversity is better reflected across all levels of the industry. Through membership, leadership, and programs we can create new ways of diversity and inclusion in our chapter.

Alternate Revenue Streams

Our chapter’s goal is to create a work plan of new and innovative offerings that generate alternative revenue. Our diversified work plan includes: CEU’s, competitions, fundraisers and events, which will not only showcase’s what we have to offer, but increases our marketing abilities, while ensuring our chapter generates alternative revenue streams.



As we reshape our chapter this year, we must be advocates for our profession and know how to speak about what we do as interior designers and find opportunities to share that knowledge with others. We should stay current with best practices as they relate to environmental stewardship and social responsibility and we should understand how interior design legislation impacts the profession.

I invite you to engage with your chapter this year, be heard, discover how design impacts life, embrace new ideas and ways of thinking, and volunteer. We look forward to this season of new life, strength and reshaping of our chapter. Please join us as at our events as we celebrate design and building relationships with our colleagues and Industry Partners.

All The Best,